Experience
More than eight years in consulting, five of them working with Customer Data Platforms daily. The clients in these roles belonged to my employer, so I describe them by sector.
MarTech Solution Architect
Capgemini · Feb 2025–Jul 2026
Client: one of Spain's top insurance companies
- I won a competitive RFP against Big 4 firms with the technical assessment and the CDP architecture proposal.
- I built the AJO journey ecosystem, with identity stitching through Query Service and Decisioning on the Web SDK.
- I took data governance and consent management from design to production. I cut duplicate profiles by around 30%.
MarTech Engineer Associate Manager
JAKALA · May 2024–Feb 2025
Client: a major banking institution
- I coordinated the AJO migration with the technical team, through to the first use case in production.
- I designed the XDM data models for bulk ingestion, on an AEP architecture of 8 million profiles.
- I consolidated more than 30 email campaigns from Pega, and planned the Adobe Analytics to CJA migration.
Experience Transformation Consultant
Accenture Song · Mar 2021–Feb 2024
Client: a major bank
- I rebuilt the data layer across web, the logged-in area and the app, coordinating a team of 5.
- I owned the full measurement layer: Adobe Analytics, the Tealium iQ and EventStream libraries, and data quality.
- I set up server-side tracking with EventStream and sGTM, plus CMPs from scratch. Campaign ROI rose 15%.
- I was the Adobe Target reference: implementation audits, environment and workspace governance, and integration troubleshooting.
Technical Digital Consultant
Metriplica · Mar 2018–Mar 2021
Client: retail, fashion, travel and automotive accounts
- I standardized and rolled out the measurement setups for 4 corporate accounts.
- I migrated a fashion retail account from Universal Analytics to GA4 as soon as the platform shipped.
- I ran tag management across Adobe DTM, Adobe Launch, GTM and Tealium iQ. Reporting went from days to hours.
- I implemented the iOS and Android analytics SDKs, and defined the A/B testing flow for a retail client.
Tech Architecture Delivery Analyst
Accenture Technology · Oct 2017–Mar 2018
Client: a banking client
- I developed SPA applications in Angular and Java Maven, with REST and SOAP services, and designed the integration test plans.
Education
Bachelor's Degree in Computer Science Engineering. Universitat Autònoma de Barcelona, 2012 to 2017.
Languages
Spanish and Catalan native. English, professional working proficiency.
The full detail is on LinkedIn