MarTech Solution Architect
Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer and Customer Journey Analytics. Barcelona and remote.
Availability: From August 2026, remote or on site from Barcelona.
Open to freelance projects and to permanent roles.
What I fix
Adobe Experience Platform rollouts stall in the same places. The schema does not hold what the business asks for. Identity does not resolve. Consent never reaches the destination.
I work on those three: the data model, the identity graph and activation. Then I document the result, so your team can run it without me.
Platforms
Ordered by what I have implemented, not by what I have seen.
Primary
- Adobe Experience Platform XDM schemas, Data Prep, Query Service, datasets and the identity graph.
- Adobe Real-Time CDP Segmentation, audiences, destinations and consent policies.
- Adobe Journey Optimizer Cross-channel journeys, custom actions and decisioning.
- Customer Journey Analytics Connections, data views and customer journey analysis.
Secondary
- Tealium iQ Tag management and workspace governance. Certified in 2024.
- Tealium EventStream Server-side event capture and routing to destinations. Certified in 2024.
- Adobe Analytics Report suites, marketing channels and SDR maintenance.
- Adobe Launch and Data Collection Data collection rules and tag deployment.
- Adobe Web SDK (alloy.js) Sending events to Edge and wiring Decisioning into the site.
- Salesforce Marketing Cloud Campaign manager migration from SFMC to AJO.
Adjacent
- Server-side measurement Server-side GTM, Meta Conversions API, Google Enhanced Conversions and Measurement Protocol.
- Digital analytics Google Analytics 4, Google Analytics 360 and Universal Analytics.
- Consent platforms OneTrust, Didomi, Cookiebot and Google Consent Mode v2.
- Data and cloud Confluent Kafka, Google Cloud Platform and BigQuery.
- Personalization and campaigns Adobe Target, Dynamic Yield, Pega and Adobe DTM.
- Mobile SDKs Analytics on iOS and Android, with hybrid native and web integrations.
- Languages Python, JavaScript and SQL.
Sectors
Banking, insurance and retail. Large accounts, with projects described by sector rather than by name.
Certifications
- 2026 Adobe Certified Expert, Journey Optimizer Developer
- 2026 Adobe Certified Expert, Real-Time CDP Developer
- 2024 Google Analytics 4 Certification
- 2024 Tealium EventStream, Product Certification
- 2024 Tealium iQ, Product Certification
What I write
I publish rarely and at length. This is the analysis I lean on when someone asks me what to buy.
- Suite, composable or warehouse-native An analysis of nine MarTech stack patterns, from the integrated suite through composable and warehouse-native.
Where to start
The implementation review costs nothing, and I turn it around in five business days.