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Analytics and GTM audit for a university
Sector: Higher education
Context: a major public university with numerous domains, schools, and digital properties
- Universal Analytics
- Classic Analytics
- Google Tag Manager
The problem
The university’s websites and subdomains had different owners. Before changing measurement, the team needed to locate Analytics and GTM, identify their accounts and check for missing access.
What I did
- I audited URLs and domains to locate Universal Analytics, Classic Analytics and Google Tag Manager.
- I inventoried the accounts, properties, views, containers and access permissions for each installation.
- I identified missing, duplicated or fragmented configurations and the corrections needed.
- I supported the client through implementation of the improvements and helped coordinate the website owners.
Result
- The Analytics and GTM estate was documented across accounts, properties, views, containers and permissions.
- The inventory separated missing, duplicated and fragmented configurations, so each website owner could coordinate the required corrections.
How I approach this problem
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