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Project ·
Migration to AJO and CJA at a bank
Sector: Retail banking
Context: a major banking institution
- Adobe Experience Platform
- Adobe Journey Optimizer
- Customer Journey Analytics
- Adobe Analytics
- Pega
- Tealium iQ
- Web SDK
- OneTrust
The problem
Pega decided which communications to send; another platform delivered the emails. AJO needed to replace that platform without changing Pega’s role. The project also included moving app analytics from Adobe Analytics to CJA.
What I did
- I coordinated the move to AJO email delivery with the technical team. The first use case went into production.
- I designed the XDM models for bulk data ingestion into an architecture with more than 6 million profiles.
- I consolidated more than 30 email campaigns from Pega.
- I migrated app analytics from Adobe Analytics to CJA using Web SDK integrated through Tealium. I handled the XDM model, ingestion and validation.
- I integrated OneTrust into the consent flow of the new architecture.
Result
- First use case live on an architecture of more than 6 million customer profiles.
- Pega continued to decide what to send; AJO took over email delivery.
- App analytics moved to CJA through Web SDK and Tealium, with the XDM model and ingestion validated.
How I approach this problem
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