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Activation and orchestration
Destination
Experience Platform activation destination
A destination is a prebuilt integration that takes audiences or profiles from Experience Platform to another platform, by streaming or in scheduled files.
- When it applies
- It fits when activating audiences into paid media, a CRM, an email tool or cloud storage that another system picks up from.
- What it is confused with
- Configuring the destination is not deciding which data may leave. Its marketing action is checked against the usage labels of the fields, and a violation blocks the activation.
- Architecture consequence
- Removal depends on the destination and licensed capabilities. Revoking audience membership does not guarantee deletion of previously exported data. Check what each integration supports.