Adobe Experience Platform

CJA

Customer Journey Analytics

CJA ingests data from the Experience Platform datasets selected in a connection. Data views define the dimensions and metrics available for analysis.

When it applies: It supports analysis across web, app, contact centre and other offline sources. You need to prepare the datasets and define how their data relates.
What it is confused with: It does not directly query the unified Real-Time CDP profile. It works with data ingested from the selected datasets, including profile datasets.
Architecture consequence: Define the person ID and relationships between datasets before building reports. That choice determines which interactions you can attribute to the same person.

Related concepts

Data governance reaches analysis too
What data usage labels do in Customer Journey Analytics, what enabled policies block, and what happens to data views and exports.
Fix the data or fix the report?
A misclassified channel can be fixed at source, during ingestion or in CJA. Compare who receives the correction and what happens to historical data.
The purchase is in AEP. Where does it go missing in CJA?
Trace a purchase missing from CJA through the dataset, connection, historical import, data view and filters before loading the data again.